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Webull Integrates Webull Pay Into Group Ahead of Crypto Trading Relaunch Globally

Webull Integrates Webull Pay Into Group Ahead of Crypto Trading Relaunch Globally

2025-07-17T16:14:09.348+02:00

Thursday, 17/07/2025 | 14:14 GMT by
Jared Kirui

  • Last month, Webull resumed crypto trading in Brazil, its first return to the space since mid-2023.
  • The company said its decision was driven by increasing regulatory clarity around cryptocurrencies in the US and globally.

Webull Corporation will consolidate its crypto operations by
merging Webull Pay LLC into the parent group, paving the way for the return of
cryptocurrency trading on its U.S. platform in the third quarter of 2025. The
move follows the company’s recent relaunch of crypto services in Brazil.

Preparation to Reintroduce Crypto Trading

The Nasdaq-listed brokerage said Thursday that the deal will
see Webull Pay Inc., the parent of Webull Pay LLC, become a direct subsidiary
of Webull Corporation. The transaction has received approval from both
companies’ boards and shareholders and is now subject to regulatory clearance and standard closing conditions.

“The improving clarity
of cryptocurrency regulations, both in the United States and
internationally, underlies our decision to bring crypto trading back
to our platform,” commented Anthony Denier, Group President and
U.S. CEO of Webull.

Anthony Denier, Source: LinkedIn

“With this consolidation, the Company will be better
positioned to meet the needs of our customers. We are excited about the
evolution of the financial services industry as it begins to adopt blockchain
technology, and we’ve already seen great success with our rollout in Brazil.
We look forward to tapping additional markets this year.”

Rollout in Brazil

The planned restructuring comes as Webull prepares to
reintroduce crypto trading to U.S. users through its investment app, following
what the firm described as a successful rollout in Brazil last month.
Additional international market launches are also expected before the end of
the year.

You may also find interesting: Webull UK CEO Warns of “Disturbing Evolution” in Pump and Dump Scams Targeting Retail Investors

Currently, Webull operates in 14 markets across North
America, Asia Pacific, Europe, and Latin America, serving more than 24 million
registered users. Crypto trading is already available through the Webull app in
Brazil, with the company now focusing on expanding access globally.

In 2023, Webull discontinued cryptocurrency trading on
its main platform, shifting those services to a standalone app known as Webull
Pay. At the time, the company did not have an active digital asset presence in
Brazil.

Now, Brazil, Latin America’s largest market, has become the first country to regain access to the updated crypto offering. Webull said it
intends to roll out the service to additional regions, including the United
States, in the coming months.

Webull has been targeting partnerships with top crypto
exchanges in recent years. Last year, the company collaborated with Coinbase Derivatives to offer crypto futures to US retail investors. The move aims to give traders access to Bitcoin and Ethereum futures.

Webull Corporation will consolidate its crypto operations by
merging Webull Pay LLC into the parent group, paving the way for the return of
cryptocurrency trading on its U.S. platform in the third quarter of 2025. The
move follows the company’s recent relaunch of crypto services in Brazil.

Preparation to Reintroduce Crypto Trading

The Nasdaq-listed brokerage said Thursday that the deal will
see Webull Pay Inc., the parent of Webull Pay LLC, become a direct subsidiary
of Webull Corporation. The transaction has received approval from both
companies’ boards and shareholders and is now subject to regulatory clearance and standard closing conditions.

“The improving clarity
of cryptocurrency regulations, both in the United States and
internationally, underlies our decision to bring crypto trading back
to our platform,” commented Anthony Denier, Group President and
U.S. CEO of Webull.

Anthony Denier, Source: LinkedIn

“With this consolidation, the Company will be better
positioned to meet the needs of our customers. We are excited about the
evolution of the financial services industry as it begins to adopt blockchain
technology, and we’ve already seen great success with our rollout in Brazil.
We look forward to tapping additional markets this year.”

Rollout in Brazil

The planned restructuring comes as Webull prepares to
reintroduce crypto trading to U.S. users through its investment app, following
what the firm described as a successful rollout in Brazil last month.
Additional international market launches are also expected before the end of
the year.

You may also find interesting: Webull UK CEO Warns of “Disturbing Evolution” in Pump and Dump Scams Targeting Retail Investors

Currently, Webull operates in 14 markets across North
America, Asia Pacific, Europe, and Latin America,

 » …
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