January 29, 2025 9:14 pm ET
The UFC’s Instagram account has been hacked.
Wednesday evening, the Las Vegas-based MMA promotion’s Instagram account displayed a bizzare cryptocurrency post, suggesting the UFC was launching a new coin. A promotion official quickly confirmed to MMA Junkie that the post is not legitimate and the account has been hacked.
“UFC fans have been waiting, and the moment is here,” the post read. “Get ready to own the legacy. Precision. Strength. All in one coin. #UFC #UnleashTheFight”
The post also included a crypto wallet address. At the time of writing, the post has been up for over 30 minutes.
A post was also made to the account’s Instagram Stories, which linked out to a website where the fraudulent crypto coin could be purchased. That portion has since been removed.
Cryptocurrency scams cost Americans more than $5.6 billion in 2023.
Bitcoin BTC, the world’s largest cryptocurrency, recently reached a new all-time high of $109,026.02 after U.S. president Donald Trump expressed plans to create a U.S. Bitcoin strategic reserve.
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